INSPIRATIONAL FILM

Fairtrade - Zoom

A third year YCN brief, to create an inspirational film aimed at people who are already interested in Fairtrade, to turn their brand loyalty into brand passion. I chose to focus on places you can hold Fairtrade events: anywhere.

The film uses motion-tracking (Mocha+After Effects) to achieve seamless transitions between 10 unique locations across Nottingham as the camera constantly tracks backwards.